Focus on Agriculture

SALINAS VALLEY — Hartnell College and its partner, the Grower-Shipper Association of Central California, are reaching out to veterans and family members with an immediate opportunity for free courses in agricultural technology and paid on-the-job training at some of the largest Salinas Valley ag...

SALINAS — California Rodeo Salinas has unveiled its 2026 commemorative poster, a striking tribute to patriotism and tradition. This year’s design features Retired Sgt. First Class James “Guido” Davis parachuting the American flag into the arena from 5,000 feet above — a moment that has...

KING CITY — Roughly 1,400 third graders from South Monterey County schools attended the 2024 South County Farm Day last Thursday to learn about agriculture and experience animals firsthand.  The annual enrichment program, sponsored by Monterey County Agricultural Education, gives an opportunity for youth to...

GREENFIELD — Scheid Vineyards hosted an Earth Day tour of its Greenfield location in late April, sharing some of its growing practices in an attempt to make its wine production more environmentally friendly. Founded in 1972, Scheid Vineyards has 3,200 acres with 40 different varieties...

KING CITY — Hundreds of third graders from South Monterey County schools attended the 2025 South County Farm Day last month to learn all about agriculture. The annual enrichment program, sponsored by Monterey County Agricultural Education, gives an opportunity for youth to become familiar with...

The agricultural stretch of California’s Central Coast along the Salinas Valley is often called the “Salad Bowl of the World,” and for good reason. It supplies over 60% of the nation’s lettuce and substantial portions of strawberries, spinach and broccoli. But beyond the fertile...

KING CITY — Hundreds of South Monterey County third graders took part in the 2026 South County Farm Day on Jan. 22 at the Salinas Valley Fairgrounds in King City, getting a hands-on introduction to agriculture, public safety and local resources. The annual event, hosted...

KING CITY — King City in Bloom hosted a dedication ceremony on June 24 for the recently completed mural, “A Tribute to Cattle Ranching and the Salinas Valley Fair,” which is the organization’s third historic mural in the town. Project co-chair Steve Schmidt spoke...

Salinas Valley Memorial Healthcare System’s Farmers’ Market kicked off its 2017-2018 season last Friday, May 19. The Certified Farmers’ Market offers fresh fruits and vegetables, flowers and other items.

KING CITY — Monterey County Cattlemen’s Association (MCCA) is bringing back its annual Team Roping and Ranch Rodeo for a full weekend of western tradition at the Salinas Valley Fairgrounds in King City. The event kicks off Friday, Aug. 22, with team roping, followed by a dinner and calcutta...