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King City
April 12, 2024

Monterey County crops decline in value after pandemic and fires

MONTEREY COUNTY — Crop values fell in 2020 by a total of $499 million from 2019, with 2020’s total at $3.9 billion, according to the Monterey County Crop Report issued by Monterey County Agricultural Commissioner Henry Gonzales on July 20. The 11.3% decrease in production...

South Monterey County’s first marijuana dispensary opens

GREENFIELD — South Monterey County’s first marijuana dispensary has opened for business in Greenfield, selling recreational cannabis products in the area. Higher Level, a locally owned cannabis retailer with operations in Seaside and Hollister, opened its third location in Greenfield earlier this month. A grand...

Weed control effort seeks to curb virus threat for Salinas Valley’s lettuce

Salinas Valley lettuce
SALINAS VALLEY — Monterey County has enacted a mandatory abatement program for select weeds as part of an effort to contain the impatiens necrotic spot virus, or INSV, which has severely impacted the region’s lettuce crop in recent years. Officials are urging residents who notice...

King City mural dedication ceremony reflects on agriculture’s impact

KING CITY — King City in Bloom hosted a dedication ceremony on June 24 for the recently completed mural, “A Tribute to Cattle Ranching and the Salinas Valley Fair,” which is the organization’s third historic mural in the town. Project co-chair Steve Schmidt spoke...

Covid-19, wildfires present challenges for Salinas Valley winery

SALINAS VALLEY — Standing in his vineyard as a brisk wind runs amuck with his curly, sandy-blonde hair, Denis Hoey reveals why the Salinas Valley region — known for its vast agriculture — should also be noted for fine winemaking. “We make wines here that...

Salinas Valley Ag Tech Summit promotes importance of workforce education

SALINAS VALLEY — A panel of experts discussed current challenges in agriculture, such as the future of the workforce and the role of education, during the eighth annual Salinas Valley Ag Tech Summit. The two-day session spanned more than eight and a half hours of...

From horses to Merrill’s Thundering Herd: Rose Escobar shares love of rodeo and serving others

SALINAS VALLEY — Ever since a young child, Rose Escobar dreamed of becoming a Rodeo Queen — a best-in-class combination of horsemanship and athletic abilities paired with personal skills of public speaking and knowledge of the heritage of agriculture. That dream came true this year...

California State Fair announces Agriculturalist of the Year

The California State Fair has announced the recipients of the prestigious 2017 agriculture awards, which will be presented at the annual Friends of the California State Fair Gala.

Irrigation enhancement project helps farmers regulate water usage

A new irrigation enhancement project has seen positive results for farmers in the San Joaquin Valley.

State awards $10M to Salinas Valley Basin Groundwater Sustainability Agency for groundwater monitoring, outreach

SALINAS VALLEY — California Department of Water Resources has awarded more than $10 million in funding to the Salinas Valley Basin Groundwater Sustainability Agency (SVBGSA) through the Sustainable Groundwater Management (SGM) Grant Program to support implementation of SVBGSA’s state-mandated groundwater sustainability plans in four...
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