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King City
November 20, 2025

Salinas Valley Fair once again brings thrills to King City

KING CITY — The 78th annual Salinas Valley Fair returned after two years of Covid-19 pandemic closures with crowds packing the fairgrounds in King City, living up to the theme of “Back in the Saddle.”  While total attendance numbers weren’t available yet, the four days...

Celebration of a century

Nearly 250 guests recently took a journey back in time to tour the properties owned by Salinas Land Co. and California Orchard Co. — located between King City and Greenfield — in celebration of the two companies’ 100th anniversary and their profound impact on agriculture in the Salinas Valley.

Strawberries top $1B as Monterey County releases 2024 Crop Report

Strawberries crop report
MONTEREY COUNTY — Monterey County’s agriculture industry saw a major rebound in 2024, with overall crop and livestock production reaching nearly $5 billion in gross value — a 14.7% increase from the previous year. And, for the first time in county history, a single crop...

Scheid Vineyards shows off herbicide-free environment

GREENFIELD — Scheid Vineyards hosted an Earth Day tour of its Greenfield location in late April, sharing some of its growing practices in an attempt to make its wine production more environmentally friendly. Founded in 1972, Scheid Vineyards has 3,200 acres with 40 different varieties...

Lofgren visits Salinas Valley, receives nod from Panetta and Rivas

Zoe Lofgren salinas
SALINAS — As the decennial redistricting process wrapped up last month, the concern from The World’s Salad Bowl started to mount. Local politicians, regional business giants and other community leaders asked how a plan to pair the international agricultural hub with the Silicon Valley...

Students join Supervisor Lopez for annual pumpkin distribution in South Monterey County

SAN ARDO — Monterey County Supervisor Chris Lopez and his District 3 team marked the fifth consecutive year of distributing pumpkins to South Monterey County students, thanks to a generous donation from Braga Fresh Farms.  Lopez celebrated his birthday Oct. 14 by joining the team...

Virtual exhibit highlights women innovators in agtech

SALINAS VALLEY — A new exhibition at the National Steinbeck Center in Salinas highlights a diverse generation of women innovators and their contribution to agriculture by way of technology. “From Farms to Incubators: Women Innovators in California Agtech,” which premiered last month, uses multimedia to...

From horses to Merrill’s Thundering Herd: Rose Escobar shares love of rodeo and serving others

SALINAS VALLEY — Ever since a young child, Rose Escobar dreamed of becoming a Rodeo Queen — a best-in-class combination of horsemanship and athletic abilities paired with personal skills of public speaking and knowledge of the heritage of agriculture. That dream came true this year...

Agriculture is at a critical juncture, farm leaders warn

CALIFORNIA — Grappling with higher costs and challenges related to water, labor, regulations and trade, some California farm leaders question whether the nation’s No. 1 agriculture state has reached a tipping point. California Farm Bureau President Shannon Douglass discussed the high cost of operating a...

Salinas schools to close as Taylor Farms fire, evacuation order continues

SALINAS — A fire in a Salinas food processing plant that has prompted authorities to evacuate surrounding neighborhoods has now closed four nearby elementary schools as sunrise approaches Thursday. City officials announced the closure shortly after 5:30 a.m. Thursday for Lincoln Elementary, Monterey Park Elementary, Sherwood...