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King City
January 23, 2026

Salinas Valley Ag Tech Summit returns March 18-19 with virtual format

SALINAS VALLEY — Salinas Valley Ag Tech Summit returns March 18-19 for its eighth annual event, recognizing the increasingly international scope of the produce industry, with a number of presenters from Latin America and a diversity of experience and expertise from California. There is...

Miss Salinas Valley Fair seeks applicants for 2024 title

Miss Salinas Valley Fair
KING CITY — Applications are currently being accepted for the prestigious title of Miss Salinas Valley Fair, which is open to any junior or senior high school girl who is a resident or student of school districts in the counties of Monterey, San Benito,...

Nutrition incentive program launches in King City, Greenfield

Double Up Food Bucks
KING CITY — Aspire Health, in close collaboration with Blue Zones Project Monterey County, has announced the expansion of the Double Up Food Bucks (DUFB) program to South Monterey County. Launched in November 2023 at the La Princesa Markets on Williams Road and East Alisal...

Regional drone program lands $1M grant

SALINAS VALLEY — University of California Santa Cruz’s CITRIS Initiative for Drone Education and Research (CIDER) along with several partners has received a $1 million, 15-month planning grant to support regional drone education and workforce development from the James Irvine Foundation. The funds will be...

ALBA program empowers Salinas Valley farmworkers to become leaders in sustainable agriculture

SALINAS VALLEY — Agriculture and Land-Based Training Association (ALBA) is spotlighting its transformative Programa Educativo para Agricultores (PEPA), a comprehensive training program empowering farmworkers to transition into successful organic farmers. This program is reshaping agriculture in the Salinas Valley, offering Latino farmworkers the tools and...

Guest Column | All Californians Deserve Access to Healthcare, Agriculture Workers Included

As a former California State Assemblymember and Monterey County Supervisor, I am deeply concerned about the pressing issue of rising prescription drug prices and healthcare accessibility. Our state’s progress depends on the advancement and well-being of all its communities, especially those at risk. With...

Hundreds attend 2017 AgTech Summit in Salinas

Forbes Magazine hosted the 2017 AgTech Summit June 28 and 29. This annual invitation-only gathering was hosted by some of the largest names in the industry.

Strawberries top $1B as Monterey County releases 2024 Crop Report

Strawberries crop report
MONTEREY COUNTY — Monterey County’s agriculture industry saw a major rebound in 2024, with overall crop and livestock production reaching nearly $5 billion in gross value — a 14.7% increase from the previous year. And, for the first time in county history, a single crop...

2023 wine grape harvest begins in Monterey County

SALINAS VALLEY — The 2023 Monterey County wine grape harvest has begun with Scheid Family Wines’ Isabelle’s VineyardĀ located in the Salinas Valley along River Road, west of Chualar, on the Monterey Wine Trail, announced Monterey County Vintners and Growers Association last week. Cool weather delayed the...

Covid-19, wildfires present challenges for Salinas Valley winery

SALINAS VALLEY — Standing in his vineyard as a brisk wind runs amuck with his curly, sandy-blonde hair, Denis Hoey reveals why the Salinas Valley region — known for its vast agriculture — should also be noted for fine winemaking. ā€œWe make wines here that...