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King City
April 27, 2026

South County Farm Day returns to Salinas Valley Fairgrounds

KING CITY — This year’s South County Farm Day brought about 650 third- and fourth-graders to the Salinas Valley Fairgrounds in King City on Jan. 27. The South Monterey County students, stemming from Gonzales to King City schools, attended the free educational enrichment program taught...

New mural honors Salinas Valley Fairgrounds and ranchers

KING CITY — A new mural is in the works on the side of Pete’s Towing, with artwork that pays tribute to Salinas Valley ranching and the Salinas Valley Fair. The project is being spearheaded by King City in Bloom, with art direction by Jennifer...

Monterey County’s Covid-19 infection rates highest in agriculture

SALINAS VALLEY — Monterey County Health Department reports that 475 agriculture workers, or 36.79 percent of the county’s total confirmed cases, have been infected with Covid-19 as of June 22. A large gap separates that figure and the 261 ā€œunknown or under investigationā€ category, and...

Lavender Creek awarded 2024 SBDC Business of the Year for Monterey Bay region

Lavender Creek award
GREENFIELD — Lavender Creek, a family-owned lavender farm and wellness brand located in South Monterey County, has been awarded the 2024 Central Coast Small Business Development Center (SBDC) Business of the Year for the Monterey Bay region. The Central Coast SBDC’s recognition highlights Lavender Creek’s...

From horses to Merrill’s Thundering Herd: Rose Escobar shares love of rodeo and serving others

SALINAS VALLEY — Ever since a young child, Rose Escobar dreamed of becoming a Rodeo Queen — a best-in-class combination of horsemanship and athletic abilities paired with personal skills of public speaking and knowledge of the heritage of agriculture. That dream came true this year...

Covid-19, wildfires present challenges for Salinas Valley winery

SALINAS VALLEY — Standing in his vineyard as a brisk wind runs amuck with his curly, sandy-blonde hair, Denis Hoey reveals why the Salinas Valley region — known for its vast agriculture — should also be noted for fine winemaking. ā€œWe make wines here that...

Guest Column | Protecting Migrant Education Is a Moral Imperative for America’s Farmworker Children

At the heart of California’s $59 billion agricultural industry are the hardworking migrant farmworkers who harvest the food that feeds our nation. Their labor sustains our economy, but their children, who face extraordinary educational barriers due to the migratory nature of their parents’ work,...

State awards $10M to Salinas Valley Basin Groundwater Sustainability Agency for groundwater monitoring, outreach

SALINAS VALLEY — California Department of Water Resources has awarded more than $10 million in funding to the Salinas Valley Basin Groundwater Sustainability Agency (SVBGSA) through the Sustainable Groundwater Management (SGM) Grant Program to support implementation of SVBGSA’s state-mandated groundwater sustainability plans in four...

Watsonville Rotary Club kicks off Pioneer Series

On March 29, the members of Watsonville Rotary and guests gathered at the Watsonville Elks Lodge for the first in a series of special monthly meetings.

Scheid Vineyards shows off herbicide-free environment

GREENFIELD — Scheid Vineyards hosted an Earth Day tour of its Greenfield location in late April, sharing some of its growing practices in an attempt to make its wine production more environmentally friendly. Founded in 1972, Scheid Vineyards has 3,200 acres with 40 different varieties...