From horses to Merrillās Thundering Herd: Rose Escobar shares love of rodeo and serving others
SALINAS VALLEY ā Ever since a young child, Rose Escobar dreamed of becoming a Rodeo Queen ā a best-in-class combination of horsemanship and athletic abilities paired with personal skills of public speaking and knowledge of the heritage of agriculture.
That dream came true this year...
Salinas, Soledad celebrate National Salad Month
In celebration of National Salad Month and in recognition of the great agriculture bounty of the Central Coast, the California Welcome Center Salinas and the Soledad Visitors and Gateway Center will be giving out free samples of fruits and vegetables.
Smith Family Wines discontinues wine production
After 30 years of making its own wine, Smith Family Wines will discontinue producing the Paraiso, Irie and Alexander-Smith labels and close the tasting room at the Paraiso Vineyards on Paraiso Springs Road in Soledad.
Monterey Countyās crop values increase in 2021
MONTEREY COUNTY ā Monterey County agricultureās gross production value bounced back by 4.8% in 2021 to just over $4.1 billion, despite the ongoing Covid-19 pandemic that also resulted in supply chain shortages.
This increase represents a $190 million rise from 2020, when the gross production...
Salinas Valley Fair Kick-Off builds excitement for 2025 āBerry Best Fairā
KING CITY ā Salinas Valley Fairgrounds in King City were buzzing last month as the annual Fair Kick-Off event drew more than 600 guests and set an enthusiastic tone for the upcoming 81st Salinas Valley Fair, scheduled for May 15-18.
Organized by the Salinas Valley...
Exploring agriculture: 21st annual South County Ag Tour features local farms, ranches
A sold-out South County Ag Tour, presented by Monterey County Agricultural and Rural Life Museum, allowed participants to visit a few agricultural businesses in the area last Saturday.
Work continues on King City Highās new FFA facility
KING CITY ā Construction continues at King City High School as the new Future Farmers of America facility begins to look more like a finished building.
The site will include new agriculture classrooms and workshops for KCHS students in the FFA program, and replaces...
King City farm labor contractors receive suspended prison sentences for workersā compensation fraud
KING CITY ā Monterey County Judge Rafael Vasquez has sentenced King City residents and farm labor contractors Elias Perez Jr., 43, and Alejandra Perez, 40, to three years in prison for insurance fraud committed between 2013 and 2017.
Vasquez also suspended those prison sentences, placing...
Salinas Valley farmers seek rebound after floods, virus hit lettuce crops
SALINAS VALLEY ā Things were challenging enough for lettuce growers in Monterey Countyās Salinas Valley before Mother Nature dealt a one-two punch in this yearās storms.
Farmers in 2022 had suffered an estimated $150 million in crop losses as impatiens necrotic spot virus ā a...
Monterey County examines impacts of Covid-19 on local agriculture industry
SALINAS VALLEY ā The results of a survey intended to better understand how Covid-19 has impacted Monterey County agriculture was released May 4 by Agricultural Commissioner Henry Gonzales.
Survey results showed a total of 2,093 acres lost or not planted.
āThe survey is a preliminary look...


















