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January 18, 2026

Monterey County agriculture pumps more than $11B into local economy, study finds

Agricultural workers harvest greens
MONTEREY COUNTY — Monterey County agriculture pumped more than $11 billion into the local economy in 2023 and supported 81,315 jobs, according to a new economic report. Assistant Agricultural Commissioner Rich Ordonez released the latest comprehensive analysis of the county’s largest industry on Nov. 18,...

South County Ag Tour to visit Greenfield, San Ardo and PeachTree Farms

The 41st Annual South County Ag Tour is set for Aug. 25, hosted by Monterey County Agricultural and Rural Life Museum, and will visit several agricultural destinations in South Monterey County.

Monterey County supervisors vote to lower cannabis tax rate

Monterey County Board of Supervisors voted May 22 in favor of lowering a tax rate on cannabis industries in the area.

Virtual exhibit highlights women innovators in agtech

SALINAS VALLEY — A new exhibition at the National Steinbeck Center in Salinas highlights a diverse generation of women innovators and their contribution to agriculture by way of technology. “From Farms to Incubators: Women Innovators in California Agtech,” which premiered last month, uses multimedia to...

Monterey County’s 2022 Crop Report reveals strength in lettuce industry, weakness in cannabis production

MONTEREY COUNTY — Monterey County’s crop production increased in value last year by more than $500 million despite decreases in both wine grapes and cannabis, according to the county’s 2022 Crop and Livestock Report. Overall gross crop and livestock production was over $4.6 billion in...

A welcome tradition

The Castroville Artichoke Food & Wine Festival will return to the Monterey County Fair and Event Center for two full days of cooking demonstrations, activities, exhibits and entertainment.

Monterey County’s crop values increase in 2021

MONTEREY COUNTY — Monterey County agriculture’s gross production value bounced back by 4.8% in 2021 to just over $4.1 billion, despite the ongoing Covid-19 pandemic that also resulted in supply chain shortages. This increase represents a $190 million rise from 2020, when the gross production...

Who will fulfill the vision of Cesar Chavez?

More than three decades ago, Cesar Chavez, founder of the first successful union for farmworkers, predicted a future in which the cities of California would be run by people who looked like him. “History and inevitability are on our side,” he said in one of his best-known...

UPDATE: Full SNAP/CalFresh benefits to be issued beginning Friday in Monterey County

UPDATE — Nov. 7, 2025: Full November SNAP/CalFresh benefits have begun posting to the EBT cards of Monterey County residents, according to the County of Monterey Department of Social Services on Friday. “The California Department of Social Services (CDSS) is telling us that California has initiated...

Watsonville Rotary Club kicks off Pioneer Series

On March 29, the members of Watsonville Rotary and guests gathered at the Watsonville Elks Lodge for the first in a series of special monthly meetings.