Focus on Agriculture

KING CITY — Aspire Health, in close collaboration with Blue Zones Project Monterey County, has announced the expansion of the Double Up Food Bucks (DUFB) program to South Monterey County. Launched in November 2023 at the La Princesa Markets on Williams Road and East Alisal...

KING CITY — Hundreds of third graders from South Monterey County schools attended the 2025 South County Farm Day last month to learn all about agriculture. The annual enrichment program, sponsored by Monterey County Agricultural Education, gives an opportunity for youth to become familiar with...

A sold-out South County Ag Tour, presented by Monterey County Agricultural and Rural Life Museum, allowed participants to visit a few agricultural businesses in the area last Saturday.

KING CITY — Applications are currently being accepted for the prestigious title of Miss Salinas Valley Fair, which is open to any junior or senior high school girl who is a resident or student of school districts in the counties of Monterey, San Benito,...

GREENFIELD — Lavender Creek, a family-run lavender farm and growing wellness brand near Greenfield in South Monterey County, has transformed its first Lavender Wellness Experience at the farm into a growing series of community workshops that bring calm and comfort directly to seniors and...

KING CITY — Salinas Valley Fairgrounds in King City were buzzing last month as the annual Fair Kick-Off event drew more than 600 guests and set an enthusiastic tone for the upcoming 81st Salinas Valley Fair, scheduled for May 15-18. Organized by the Salinas Valley...

SALINAS VALLEY — Salinas Valley Basin Groundwater Sustainability Agency (SVBGSA) is now accepting applications for its Advisory Committee, a crucial body responsible for guiding groundwater management strategies in the region. The committee provides valuable input and consensus-based recommendations to the SVBGSA Board of Directors, playing...

SALINAS VALLEY — This Earth Month, Scheid Family Wines celebrates nearly seven years of being 100% powered by renewable wind energy. The Greenfield family-owned and operated wine company, which has embraced sustainability as a core tenet since its inception in 1972, is the only winery...

KING CITY — An FFA caravan hit Broadway Street last Wednesday as part of the FFA Week lineup for the Future Farmers of America at King City High School. The caravan had 35 vehicles, including diesel trucks from L.A. Hearne and Bassetti Farms, which blew...