Focus on Agriculture

SALINAS — California Rodeo Salinas has unveiled its 2026 commemorative poster, a striking tribute to patriotism and tradition. This year’s design features Retired Sgt. First Class James “Guido” Davis parachuting the American flag into the arena from 5,000 feet above — a moment that has...

CALIFORNIA — Arcadia Publishing has announced the publication of “California Agriculture,” a new history of the state’s agriculture industry by author Patti DesMarais. The 128-page paperback is part of Arcadia’s “Images of America” book series, featuring historical information and photographs. Beginning with the Spanish padres in...

On March 29, the members of Watsonville Rotary and guests gathered at the Watsonville Elks Lodge for the first in a series of special monthly meetings.

KING CITY — Nearly 40,000 people attended the 80th Annual Salinas Valley Fair over the course of its four-day celebration in South Monterey County last week. Under the theme, “Golden Hills & Fair Time Thrills,” the 2024 Fair once again provided family-friendly activities and entertainment...

GREENFIELD — Lavender Creek, a family-owned lavender farm and wellness brand located in South Monterey County, has been awarded the 2024 Central Coast Small Business Development Center (SBDC) Business of the Year for the Monterey Bay region. The Central Coast SBDC’s recognition highlights Lavender Creek’s...

SALINAS VALLEY — A dangerous herbicide banned immediately by the U.S. Environmental Protection Agency has been sprayed on crops in many California counties and has contaminated groundwater in low concentrations in the Salinas Valley and Santa Barbara County. The weed-killing chemical, known as DCPA or...

SALINAS VALLEY — The 2023 Monterey County wine grape harvest has begun with Scheid Family Wines’ Isabelle’s Vineyard located in the Salinas Valley along River Road, west of Chualar, on the Monterey Wine Trail, announced Monterey County Vintners and Growers Association last week. Cool weather delayed the...

Nearly 250 guests recently took a journey back in time to tour the properties owned by Salinas Land Co. and California Orchard Co. — located between King City and Greenfield — in celebration of the two companies’ 100th anniversary and their profound impact on agriculture in the Salinas Valley.

KING CITY — Salinas Valley Fair has announced the completion of the extensive renovation of the Expo Building, marking a new chapter in its storied history. The 12,000-square-foot, multipurpose facility underwent upgrades in 2022 and 2023, transforming it into a venue for a wide array...