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King City
December 28, 2025

ALBA program empowers Salinas Valley farmworkers to become leaders in sustainable agriculture

SALINAS VALLEY — Agriculture and Land-Based Training Association (ALBA) is spotlighting its transformative Programa Educativo para Agricultores (PEPA), a comprehensive training program empowering farmworkers to transition into successful organic farmers. This program is reshaping agriculture in the Salinas Valley, offering Latino farmworkers the tools and...

From horses to Merrill’s Thundering Herd: Rose Escobar shares love of rodeo and serving others

SALINAS VALLEY — Ever since a young child, Rose Escobar dreamed of becoming a Rodeo Queen — a best-in-class combination of horsemanship and athletic abilities paired with personal skills of public speaking and knowledge of the heritage of agriculture. That dream came true this year...

Food banks provide helping hand to Salinas Valley farmworkers

KING CITY — Celebration Nation is continuing to host food banks for local farmworkers in the Salinas Valley, with the next two events planned for King City and Greenfield on upcoming Saturdays. The nonprofit, launched in 2020 to support farm-working communities in California, currently schedules food...

Listeria risk prompts Mann Packing to recall veggies

Mann Packing of Salinas is voluntarily recalling minimally processed vegetable products because they may be contaminated with Listeria monocytogenes.

Monterey County agriculture pumps more than $11B into local economy, study finds

Agricultural workers harvest greens
MONTEREY COUNTY — Monterey County agriculture pumped more than $11 billion into the local economy in 2023 and supported 81,315 jobs, according to a new economic report. Assistant Agricultural Commissioner Rich Ordonez released the latest comprehensive analysis of the county’s largest industry on Nov. 18,...

Hundreds attend 2017 AgTech Summit in Salinas

Forbes Magazine hosted the 2017 AgTech Summit June 28 and 29. This annual invitation-only gathering was hosted by some of the largest names in the industry.

Salinas, Soledad celebrate National Salad Month

In celebration of National Salad Month and in recognition of the great agriculture bounty of the Central Coast, the California Welcome Center Salinas and the Soledad Visitors and Gateway Center will be giving out free samples of fruits and vegetables.

UPDATE: Full SNAP/CalFresh benefits to be issued beginning Friday in Monterey County

UPDATE — Nov. 7, 2025: Full November SNAP/CalFresh benefits have begun posting to the EBT cards of Monterey County residents, according to the County of Monterey Department of Social Services on Friday. ā€œThe California Department of Social Services (CDSS) is telling us that California has initiated...

Monterey County crops fall 6.1% in value last year

Strawberries crops
MONTEREY COUNTY — Monterey County Agricultural Commissioner Juan Hidalgo has announced the release of the 2023 Annual Crop and Livestock Report, which recorded a production gross value of just over $4.35 billion, reflecting a 6.1% decrease from 2022. ā€œThe values represented here reflect gross values...

South County Ag Tour to visit Greenfield, San Ardo and PeachTree Farms

The 41st Annual South County Ag Tour is set for Aug. 25, hosted by Monterey County Agricultural and Rural Life Museum, and will visit several agricultural destinations in South Monterey County.