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King City
December 10, 2025

ALBA program empowers Salinas Valley farmworkers to become leaders in sustainable agriculture

SALINAS VALLEY — Agriculture and Land-Based Training Association (ALBA) is spotlighting its transformative Programa Educativo para Agricultores (PEPA), a comprehensive training program empowering farmworkers to transition into successful organic farmers. This program is reshaping agriculture in the Salinas Valley, offering Latino farmworkers the tools and...

Assemblymember Rivas kicks off statewide agricultural tour in Salinas Valley

SALINAS VALLEY — Assemblymember Robert Rivas (D-Salinas) kicked off his statewide agricultural tour last month alongside local leaders and the Grower-Shipper Association of Central California. This first leg of the tour, beginning in Rivas’ Assembly District 30 on the Central Coast, included a celebration of...

Artichoke Festival 2025 returns to its roots in Salinas Valley

SALINAS VALLEY — The iconic Artichoke Festival is making a grand return to its roots in the heart of the Salinas Valley this year. Set for June 14-15, the annual festival will take place at the Monterey County Sheriff’s Posse Grounds in Salinas, a move...

South County farmer to receive national award in September

South County organic farmer Israel Morales Sr. of JV Farms Organic in Soledad will receive the Organic Farmer of the Year Award at the Organic Trade Association’s Leadership Awards set for Sept. 11 at the Belvedere Hotel in Baltimore, Md.

Salinas Valley Fair kick-off draws strong turnout

KING CITY — Salinas Valley Fair hosted its annual Fair Kick-Off Dinner, Dance and Auction last Saturday at the fairgrounds in King City, where an estimated 450 guests attended. The April 23 evening featured a dinner cooked by King City Young Farmers, a live auction...

Enrichment program teaches hundreds of South Monterey County youth about farming

KING CITY — Hundreds of third-graders recently roamed the Salinas Valley Fairgrounds in King City to learn about agriculture during the annual South County Farm Day. Students from Gonzales, Soledad, Greenfield and King City schools attended the free educational enrichment program on Jan. 26,...

2016 crop report released for Monterey County

The 2016 Monterey County Crop Report reflects a decrease of 9.5 percent from the previous year, with the crop production valued at $4.25 billion for 2016.

Weed control effort seeks to curb virus threat for Salinas Valley’s lettuce

Salinas Valley lettuce
SALINAS VALLEY — Monterey County has enacted a mandatory abatement program for select weeds as part of an effort to contain the impatiens necrotic spot virus, or INSV, which has severely impacted the region’s lettuce crop in recent years. Officials are urging residents who notice...

From horses to Merrill’s Thundering Herd: Rose Escobar shares love of rodeo and serving others

SALINAS VALLEY — Ever since a young child, Rose Escobar dreamed of becoming a Rodeo Queen — a best-in-class combination of horsemanship and athletic abilities paired with personal skills of public speaking and knowledge of the heritage of agriculture. That dream came true this year...

Scheid Vineyards hosts Earth Day tour at Greenfield estate

GREENFIELD — Scheid Vineyards is celebrating its 50th anniversary this year and recently hosted an Earth Day tour at its estate winery — just off Highway 101 between Greenfield and King City — to discuss its growing efforts with environmental responsibility in mind. During the...