Focus on Agriculture

KING CITY — Aspire Health, in close collaboration with Blue Zones Project Monterey County, has announced the expansion of the Double Up Food Bucks (DUFB) program to South Monterey County. Launched in November 2023 at the La Princesa Markets on Williams Road and East Alisal...

Nicolaus “Nicky” Hahn, founder of Hahn Family Wines and pioneer of California’s Santa Lucia Highlands AVA, died last Friday at his home in Zurich, Switzerland. He was 81 years old.

MONTEREY COUNTY — This year’s onslaught of winter storms have cumulatively impacted a total of 20,073 acres and created $600 million of damage to the Monterey County agricultural industry.  On Friday, the County of Monterey Agricultural Commissioner’s Office released the results of a second survey...

CASTROVILLE — The beloved Artichoke Festival, a cherished tradition in Monterey County for more than six decades, will not return this year. The festival’s board of directors announced its official closure after 65 years of celebrating the region’s rich agricultural heritage, artichoke royalty and community...

KING CITY — Hundreds of South Monterey County third graders took part in the 2026 South County Farm Day on Jan. 22 at the Salinas Valley Fairgrounds in King City, getting a hands-on introduction to agriculture, public safety and local resources. The annual event, hosted...

SAN ARDO — Monterey County Supervisor Chris Lopez and his District 3 team marked the fifth consecutive year of distributing pumpkins to South Monterey County students, thanks to a generous donation from Braga Fresh Farms.  Lopez celebrated his birthday Oct. 14 by joining the team...

MONTEREY COUNTY — Raley’s and Washington-based FirstFruits Farms donated 30,000 pounds of fresh apples on April 1 to the Food Bank for Monterey County. The contribution was made possible by Raley’s customers who purchased select apples during January and February as part of a give-back...

SALINAS VALLEY — California Department of Water Resources has awarded more than $10 million in funding to the Salinas Valley Basin Groundwater Sustainability Agency (SVBGSA) through the Sustainable Groundwater Management (SGM) Grant Program to support implementation of SVBGSA’s state-mandated groundwater sustainability plans in four...

GREENFIELD — Lavender Creek, a family-owned lavender farm and wellness brand located in South Monterey County, has been awarded the 2024 Central Coast Small Business Development Center (SBDC) Business of the Year for the Monterey Bay region. The Central Coast SBDC’s recognition highlights Lavender Creek’s...