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King City
November 29, 2025

Hundreds attend 2017 AgTech Summit in Salinas

Forbes Magazine hosted the 2017 AgTech Summit June 28 and 29. This annual invitation-only gathering was hosted by some of the largest names in the industry.

Salinas, Soledad celebrate National Salad Month

In celebration of National Salad Month and in recognition of the great agriculture bounty of the Central Coast, the California Welcome Center Salinas and the Soledad Visitors and Gateway Center will be giving out free samples of fruits and vegetables.

Salinas Valley Fair returns with ā€˜thrills’ this week

Salinas Valley Fair
KING CITY — Salinas Valley Fair will bring ā€œGolden Hills & Fair Time Thrillsā€ for its 80th celebration taking place Thursday through Sunday at the Salinas Valley Fairgrounds in King City. ā€œWe are so excited to celebrate the 80th Annual Salinas Valley Fair, May 16-19,ā€...

Nutrition incentive program launches in King City, Greenfield

Double Up Food Bucks
KING CITY — Aspire Health, in close collaboration with Blue Zones Project Monterey County, has announced the expansion of the Double Up Food Bucks (DUFB) program to South Monterey County. Launched in November 2023 at the La Princesa Markets on Williams Road and East Alisal...

Women in agtech: Martha Montoya

Editor’s Note: The following profile is an excerpt from Amy Wu’s upcoming book, ā€œFrom Farms to Incubators: Women Innovators Revolutionizing How Our Food is Grown,ā€ which tells the stories of women entrepreneurs who are transforming agriculture through high technology. Martha Montoya never imagined that her...

Hartnell hosts conferenceĀ on ā€˜Culture of Food Safety’

SALINAS VALLEY — Nearly 400 people with a professional stake in the safety of fresh fruits and vegetables consumed worldwide gathered at Hartnell College on May 4-5 for the 17th Annual Western Food Safety Conference. The conference, held on Hartnell’s Main Campus in Salinas as...

Full steam ahead: MCARLM welcomes historic tractors

Steam tractor MCARLM
KING CITY — A rare and beautifully restored steam-powered tractor has found its new home at the Monterey County Agricultural and Rural Life Museum (MCARLM), thanks to the generosity of Jenny Edson Sterling and the dedicated efforts of the museum’s board to preserve Monterey County’s agricultural...

Salinas Valley Fair’s junior livestock auction nets nearly $1M

SALINAS VALLEY — A total of $981,000 was raised for 415 animals at this year’s Salinas Valley Fair junior livestock auction, which took place Saturday before a small crowd of buyers as well as an online component at the fairgrounds in King City. Still photos...

King City FFA starts new school year with new goals, officers

KING CITY — King City FFA is enhancing their journey; it’s a brand-new school year and they have new goals, new officers and new ideas. Some of the objectives they hope to reach include being more involved in the community as well as having more...

King City High School teacher honored as California finalist for Ag Educator of the Year

KING CITY — Lauren Peterson, an agricultural teacher at King City High School, has been recognized as a finalist for the 2022-23 Ag Educator of the Year honor through Nationwide’s Golden Owl Award. California FFA, California Farm Bureau and Nationwide made the announcement on Feb....