44.5 F
King City
December 16, 2025

Watsonville Rotary Club kicks off Pioneer Series

On March 29, the members of Watsonville Rotary and guests gathered at the Watsonville Elks Lodge for the first in a series of special monthly meetings.

Salinas, Soledad celebrate National Salad Month

In celebration of National Salad Month and in recognition of the great agriculture bounty of the Central Coast, the California Welcome Center Salinas and the Soledad Visitors and Gateway Center will be giving out free samples of fruits and vegetables.

Salinas Valley Fair to host online livestock auction Saturday

KING CITY — Salinas Valley Fair will host a virtual livestock auction this Saturday, June 20. This year’s auction is a charitable auction, with no meat product exchanging hands. Proceeds will instead be directed to 4-H and FFA exhibitors who participate in the auction. Some...

Monterey County crop values increase again in 2017

Agricultural Commissioner Henry Gonzales has announced that the economic value of Monterey County agriculture increased by 4 percent in 2017, as compared with 2016, with crop production values of $4.4 billion.

Nutrition incentive program launches in King City, Greenfield

Double Up Food Bucks
KING CITY — Aspire Health, in close collaboration with Blue Zones Project Monterey County, has announced the expansion of the Double Up Food Bucks (DUFB) program to South Monterey County. Launched in November 2023 at the La Princesa Markets on Williams Road and East Alisal...

California State Fair announces Agriculturalist of the Year

The California State Fair has announced the recipients of the prestigious 2017 agriculture awards, which will be presented at the annual Friends of the California State Fair Gala.

Women in agtech: Claudia Pizarro-Villalobos

Editor’s Note: The following profile is an excerpt from Amy Wu’s upcoming book, ā€œFrom Farms to Incubators: Women Innovators Revolutionizing How Our Food is Grown,ā€ which tells the stories of women entrepreneurs who are transforming agriculture through high technology. Claudia Pizarro-Villalobos was born and raised...

ā€˜Berry’ Bliss: Thousands flock to 2025 Salinas Valley Fair for food, fun, music and tradition

Salinas Valley Fair
KING CITY — The 81st annual Salinas Valley Fair brought thousands of fairgoers to King City’s Salinas Valley Fairgrounds from May 15 to 18, delivering on its promise of ā€œThe Berry Best Fair.ā€ With a theme honoring the region’s rich agricultural heritage, this year’s...

ALBA celebrates National Fruits and Vegetables Month by cultivating new farmersĀ and fresh food in Salinas Valley

SALINAS VALLEY — As the country celebrates National Fresh Fruit and Vegetable Month this June, the Agriculture and Land-Based Training Association (ALBA) is spotlighting the farmers behind the produce — and the power of farming to change lives. Located in the heart of the Salinas...

King City doctor launches Justice with Health’s clinic book program

KING CITY — Next month, 18,000 children’s books will be distributed to low-income health clinics in Monterey and Solano counties as part of a revolutionary new reading program targeting farmworker families. Joshua Deutsch, a family physician at Mee Memorial Hospital in King City and Greenfield,...