Thousands turn out for 2023 Salinas Valley Fair in King City
KING CITY — Once again the Salinas Valley Fair drew thousands of people to King City for a long weekend of family-friendly activities and entertainment, including its first-ever huge concert headlined by multiplatinum country singer Dylan Scott on Saturday night.
The 79th annual celebration featured...
Artichoke Festival closes its doors after 65 years
CASTROVILLE — The beloved Artichoke Festival, a cherished tradition in Monterey County for more than six decades, will not return this year.
The festival’s board of directors announced its official closure after 65 years of celebrating the region’s rich agricultural heritage, artichoke royalty and community...
Lavender Creek Co. partners with quilters to bring comfort to local patients
MONTEREY COUNTY — Lavender Creek Co., Monterey County’s local family-run lavender wellness brand, has announced a new partnership with the Monterey Peninsula Quilters Guild, providing locally grown lavender for the handcrafted eye pillows donated to CHOMP, Salinas Valley Health, Natividad and the VNA.
The eye...
ALBA celebrates National Fruits and Vegetables Month by cultivating new farmers and fresh food in Salinas Valley
SALINAS VALLEY — As the country celebrates National Fresh Fruit and Vegetable Month this June, the Agriculture and Land-Based Training Association (ALBA) is spotlighting the farmers behind the produce — and the power of farming to change lives.
Located in the heart of the Salinas...
Salinas Valley Fair once again brings thrills to King City
KING CITY — The 78th annual Salinas Valley Fair returned after two years of Covid-19 pandemic closures with crowds packing the fairgrounds in King City, living up to the theme of “Back in the Saddle.”
While total attendance numbers weren’t available yet, the four days...
Salinas Valley Fair Kick-Off builds excitement for 2025 ‘Berry Best Fair’
KING CITY — Salinas Valley Fairgrounds in King City were buzzing last month as the annual Fair Kick-Off event drew more than 600 guests and set an enthusiastic tone for the upcoming 81st Salinas Valley Fair, scheduled for May 15-18.
Organized by the Salinas Valley...
Regional drone program lands $1M grant
SALINAS VALLEY — University of California Santa Cruz’s CITRIS Initiative for Drone Education and Research (CIDER) along with several partners has received a $1 million, 15-month planning grant to support regional drone education and workforce development from the James Irvine Foundation.
The funds will be...
King City mural dedication ceremony reflects on agriculture’s impact
KING CITY — King City in Bloom hosted a dedication ceremony on June 24 for the recently completed mural, “A Tribute to Cattle Ranching and the Salinas Valley Fair,” which is the organization’s third historic mural in the town.
Project co-chair Steve Schmidt spoke...
Salinas Valley Fair Board seeks new members to join
KING CITY — Salinas Valley Fair has announced that there are currently two open Fair Board positions available, and it is looking for enthusiastic, hands-on individuals to join.
This is an opportunity for community members to get involved and help shape the Salinas Valley Fairgrounds...
Enrichment program teaches hundreds of South Monterey County youth about farming
KING CITY — Hundreds of third-graders recently roamed the Salinas Valley Fairgrounds in King City to learn about agriculture during the annual South County Farm Day.
Students from Gonzales, Soledad, Greenfield and King City schools attended the free educational enrichment program on Jan. 26,...
















