Keith Urban rodeo concert
Keith Urban will headline the 2024 Big Week Kick Off Concert on July 12. (Contributed)

SALINAS — Award-winning country artist Keith Urban will headline the 2024 Big Week Kick Off Concert on July 12.

Urban was recently inducted into the Nashville Songwriter’s Hall of Fame and just completed his first residency at Bakkt Theater at Planet Hollywood Resort and Casino in Las Vegas.

Known for his authenticity, talent and driving musical inquisitiveness, Urban is one of the most successful and well-respected artists in the world with over 43 Top 10 singles that have garnered over 100 million Spotify streams. He’s won four Grammy Awards, 13 CMAs, 15 ACMs, three AMAs, two People’s Choice Awards and celebrated nine consecutive gold, platinum or multi-platinum albums.

Fans will also recognize Urban as a mentor and performer on the popular show “American Idol.”

The concert is presented by Taylor Farms and produced by the California Rodeo Salinas and David Drew Productions, with support from media partners KSBW TV 8 and Central Coast ABC and KTOM 92.7FM. 

Tickets go on sale online only beginning Thursday, Feb. 1, at More details can be found at

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A staff member wrote, edited or posted this article, which may include information provided by one or more third parties.


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