King City Police
King City Police Department (KCPD)

KING CITY — Residents in King City are among the first in the state to use a new community engagement and feedback solution service after an interaction with the King City Police Department.

The new program, called CueHit, launched locally on March 5 and uses text messaging to contact some 911 callers and others who have recently reported or been involved in non-life-threatening incidents.

These text messages are sent hours or days after the incident and will ask residents to take a quick survey about their experience with the police department. It will also allow residents to provide their own comments, feedback and words of gratitude after receiving public safety service.

“It is important for our department to hear from the community about how we are doing, especially from those that we have recently met,” said King City Police Chief Keith Boyd. “This new product, called CueHit, will give me access to citizen feedback in near real time and provide insights into areas where we can improve the service we provide to the community and help boost officer morale when positive feedback is provided.”

Monterey County Emergency Communications has been using the CueHit program since December, and was the first county in California to deploy the service.

With CueHit, text message surveys are sent to those whose number is recorded as part of a call for service or even an officer’s report. King City residents, however, will also be able to take a text message survey and provide feedback even if they did not receive a text message.

“We will soon be announcing a number dedicated to this, and QR codes will be made available to scan to start that conversation,” Boyd said.

Residents who do not want to participate can simply not respond or contact the department in advance by calling 831-385-4848 to request that their number never receives a survey. They may also reply “STOP” to opt out of all future text surveys from the department.

“It is important that everyone know that these surveys should not be used to report any type of emergency or crime,” Boyd said. “As always, call 911 for any emergency or to report any criminal activity.”

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Ryan Cronk is the managing editor for King City Rustler and Salinas Valley Tribune, a unified publication of Greenfield News, Soledad Bee and Gonzales Tribune. He covers general news for South Monterey County and the surrounding communities.


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