Michoacana Pedir De Boca Ice Cream Shop co-owners Brian Chavez and Jenny Lizardi (at right) cut the ribbon of their new King City location last Friday during a ceremony in collaboration with the King City Chamber of Commerce and Agriculture. The shop hosted its grand opening on Saturday. (Sean Roney/Staff)

KING CITY — Michoacana Pedir De Boca Ice Cream Shop hosted its grand opening last Saturday, preceded by a ribbon-cutting ceremony on Friday in conjunction with the King City Chamber of Commerce and Agriculture.

Michoacana Pedir De Boca was founded in Tocumbo, Mexico, before expanding internationally, not only in the United States and Mexico, but also in Canada and Europe.

The King City shop, located near Starbucks in the Forum at Broadway, 1301 Broadway St., boasts 40 flavors of ice cream, popsicles and snacks. All the ice cream is made fresh at the Salinas location and delivered directly to King City.

While the opening ceremonies were held around the weekend, the store had already been in operation.

“We did a soft opening for the last week and a half, learning everything, making sure we get everything that we’re missing, working out the kinks and setting it up for tomorrow,” said Brian Chavez, who co-owns the King City location with Jenny Lizardi.

Chavez said he has a year of experience running the Salinas ice cream shop, in partnership with Regional Manager Khaleel Obadi.

“It’s harder than we thought, but it’s a lot more fun than we thought, as well,” Chavez said.

He said the unique flavors and combinations are something that is always in the works.

“There’s always something new,” Chavez said. “It’s never-ending what we can make ice cream out of. … We hope to bring some new flavors, some new varieties and spice up King City a little bit.”

Popular ice cream flavors in Salinas include strawberry, mango, Oreo and coconut, all of which Chavez said would probably be sought-after in King City too. He said with so many highlights, it’s hard to pick a direct favorite.

Previous articleEnforcement efforts continue against unlicensed cannabis cultivators in Monterey County
Next articleSalinas Valley Police Reports | Published July 28, 2021
Sean Roney is a freelance reporter for King City Rustler and Salinas Valley Tribune, a unified publication of Greenfield News, Soledad Bee and Gonzales Tribune. He covers general news for the Salinas Valley communities in South Monterey County.


Please enter your comment!
Please enter your name here