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King City
January 26, 2026

ALBA program empowers Salinas Valley farmworkers to become leaders in sustainable agriculture

SALINAS VALLEY — Agriculture and Land-Based Training Association (ALBA) is spotlighting its transformative Programa Educativo para Agricultores (PEPA), a comprehensive training program empowering farmworkers to transition into successful organic farmers. This program is reshaping agriculture in the Salinas Valley, offering Latino farmworkers the tools and...

King City High School unveils brand-new agricultural building

KING CITY — On the east end of the King City High School campus, the new agricultural building has officially opened.  The 24,000-square-foot Career Technical Education (CTE) facility was honored by advisers, alumni, teachers, friends and family on Feb. 8. King City High School FFA ranked...

Ag Land Trust receives more than $8M in grants to preserve Salinas Valley farmlands

Rows of lettuce growing in a field
SALINAS VALLEY — California Strategic Growth Council has approved more than $8.3 million in grants to the Ag Land Trust (ALT), a nonprofit dedicated to farmland preservation along the state’s Central Coast. The funding will enable the organization to purchase conservation easements on three key...

Nutrition incentive program launches in King City, Greenfield

Double Up Food Bucks
KING CITY — Aspire Health, in close collaboration with Blue Zones Project Monterey County, has announced the expansion of the Double Up Food Bucks (DUFB) program to South Monterey County. Launched in November 2023 at the La Princesa Markets on Williams Road and East Alisal...

King City farm labor contractors receive suspended prison sentences for workers’ compensation fraud

Law judge court
KING CITY — Monterey County Judge Rafael Vasquez has sentenced King City residents and farm labor contractors Elias Perez Jr., 43, and Alejandra Perez, 40, to three years in prison for insurance fraud committed between 2013 and 2017. Vasquez also suspended those prison sentences, placing...

Guest Column | All Californians Deserve Access to Healthcare, Agriculture Workers Included

As a former California State Assemblymember and Monterey County Supervisor, I am deeply concerned about the pressing issue of rising prescription drug prices and healthcare accessibility. Our state’s progress depends on the advancement and well-being of all its communities, especially those at risk. With...

Guest Column | Food Security is Critical to Economic and National Security on California’s Central Coast

The agricultural stretch of California’s Central Coast along the Salinas Valley is often called the ā€œSalad Bowl of the World,ā€ and for good reason. It supplies over 60% of the nation’s lettuce and substantial portions of strawberries, spinach and broccoli. But beyond the fertile...

Lavender Creek expands wellness experience into community workshop series

Lavender Creek
GREENFIELD — Lavender Creek, a family-run lavender farm and growing wellness brand near Greenfield in South Monterey County, has transformed its first Lavender Wellness Experience at the farm into a growing series of community workshops that bring calm and comfort directly to seniors and...

Artichoke Festival 2025 returns to its roots in Salinas Valley

SALINAS VALLEY — The iconic Artichoke Festival is making a grand return to its roots in the heart of the Salinas Valley this year. Set for June 14-15, the annual festival will take place at the Monterey County Sheriff’s Posse Grounds in Salinas, a move...

New mural honors Salinas Valley Fairgrounds and ranchers

KING CITY — A new mural is in the works on the side of Pete’s Towing, with artwork that pays tribute to Salinas Valley ranching and the Salinas Valley Fair. The project is being spearheaded by King City in Bloom, with art direction by Jennifer...