Nutrition incentive program launches in King City, Greenfield
KING CITY ā Aspire Health, in close collaboration with Blue Zones Project Monterey County, has announced the expansion of the Double Up Food Bucks (DUFB) program to South Monterey County.
Launched in November 2023 at the La Princesa Markets on Williams Road and East Alisal...
King City FFA students partake in 5K Fun Run
KING CITY ā To celebrate National Ag Day, the King City High School FFA chapter participated in the 2021 5K for FFA Virtual Fun Run last month, hosted by the National FFA Organization.
About 45 club members, faculty and extended family participated and came together...
Celebrate summer harvest at Family Farm Day, June 10
The Agriculture and Land-Based Training Association (ALBA) will host a Family Farm Day on Saturday, June 10, from 10 a.m. to 4 p.m. at 1700 Old Stage Road near Salinas.
Monterey County agriculture pumps more than $11B into local economy, study finds
MONTEREY COUNTY ā Monterey County agriculture pumped more than $11 billion into the local economy in 2023 and supported 81,315 jobs, according to a new economic report.
Assistant Agricultural Commissioner Rich Ordonez released the latest comprehensive analysis of the countyās largest industry on Nov. 18,...
Monterey County supervisors to honor original Bracero workers
MONTEREY COUNTY ā Monterey County Supervisors Luis Alejo and Chris Lopez will be conducting a special honoring of living Bracero workers who reside in Monterey County at the Sept. 12 Board of Supervisors meeting in Salinas as part of the first-ever āBracero History Recognition...
Guest Column | Food Security is Critical to Economic and National Security on Californiaās Central Coast
The agricultural stretch of Californiaās Central Coast along the Salinas Valley is often called the āSalad Bowl of the World,ā and for good reason. It supplies over 60% of the nationās lettuce and substantial portions of strawberries, spinach and broccoli. But beyond the fertile...
Salinas Valley Fair ākicks offā 2023 season
KING CITY ā It was a packed house inside the Orradre Building at the Salinas Valley Fairgrounds in King City on April 15, as 600 supporters of the Salinas Valley Fair attended the annual Fair Kick-Off dinner, dance and auction fundraiser.
Guests were served a...
Nicky Hahn, founder of Hahn Family Wines, dies at age 81
Nicolaus āNickyā Hahn, founder of Hahn Family Wines and pioneer of Californiaās Santa Lucia Highlands AVA, died last Friday at his home in Zurich, Switzerland. He was 81 years old.
Listeria risk prompts Mann Packing to recall veggies
Mann Packing of Salinas is voluntarily recalling minimally processed vegetable products because they may be contaminated with Listeria monocytogenes.
ALBA program empowers Salinas Valley farmworkers to become leaders in sustainable agriculture
SALINAS VALLEY ā Agriculture and Land-Based Training Association (ALBA) is spotlighting its transformative Programa Educativo para Agricultores (PEPA), a comprehensive training program empowering farmworkers to transition into successful organic farmers.
This program is reshaping agriculture in the Salinas Valley, offering Latino farmworkers the tools and...

















