73.8 F
King City
August 10, 2025

Strawberries top $1B as Monterey County releases 2024 Crop Report

Strawberries crop report
MONTEREY COUNTY — Monterey County’s agriculture industry saw a major rebound in 2024, with overall crop and livestock production reaching nearly $5 billion in gross value — a 14.7% increase from the previous year. And, for the first time in county history, a single crop...

ALBA program empowers Salinas Valley farmworkers to become leaders in sustainable agriculture

SALINAS VALLEY — Agriculture and Land-Based Training Association (ALBA) is spotlighting its transformative Programa Educativo para Agricultores (PEPA), a comprehensive training program empowering farmworkers to transition into successful organic farmers. This program is reshaping agriculture in the Salinas Valley, offering Latino farmworkers the tools and...

Agriculture is at a critical juncture,Ā farm leaders warn

CALIFORNIA — Grappling with higher costs and challenges related to water, labor, regulations and trade, some California farm leaders question whether the nation’s No. 1 agriculture state has reached a tipping point. California Farm Bureau President Shannon Douglass discussed the high cost of operating a...

ALBA celebrates National Fruits and Vegetables Month by cultivating new farmersĀ and fresh food in Salinas Valley

SALINAS VALLEY — As the country celebrates National Fresh Fruit and Vegetable Month this June, the Agriculture and Land-Based Training Association (ALBA) is spotlighting the farmers behind the produce — and the power of farming to change lives. Located in the heart of the Salinas...

Artichoke Festival closes its doors after 65 years

CASTROVILLE — The beloved Artichoke Festival, a cherished tradition in Monterey County for more than six decades, will not return this year. The festival’s board of directors announced its official closure after 65 years of celebrating the region’s rich agricultural heritage, artichoke royalty and community...

Guest Column | How Farmworkers Outlawed ā€˜El Cortito’ 50 Years Ago

For decades in the Salinas Valley, the short-handle hoe, known as ā€œEl Cortito,ā€ was used for weeding and thinning rows of crops that kept farmworkers stooped over for long hours each day. Workers were only able to stand and stretch when they reached the...

Monterey County Board of Supervisors to mark 50th anniversary of ā€˜El Cortito’ ban

SALINAS VALLEY — Monterey County Board of Supervisors will host a special ceremony on Tuesday, June 10, to commemorate the 50th anniversary of a landmark legal case that arose out of the Salinas Valley and outlawed the use of ā€œEl Cortito,ā€ or the short-handled...

ā€˜Berry’ Bliss: Thousands flock to 2025 Salinas Valley Fair for food, fun, music and tradition

Salinas Valley Fair
KING CITY — The 81st annual Salinas Valley Fair brought thousands of fairgoers to King City’s Salinas Valley Fairgrounds from May 15 to 18, delivering on its promise of ā€œThe Berry Best Fair.ā€ With a theme honoring the region’s rich agricultural heritage, this year’s...

Salinas Valley Fair Kick-Off builds excitement for 2025 ā€˜Berry Best Fair’

KING CITY — Salinas Valley Fairgrounds in King City were buzzing last month as the annual Fair Kick-Off event drew more than 600 guests and set an enthusiastic tone for the upcoming 81st Salinas Valley Fair, scheduled for May 15-18. Organized by the Salinas Valley...

Beltran named 2025 Salinas Valley Fair Heritage Foundation Scholarship winner

KING CITY — Salinas Valley Fair Heritage Foundation has announced Valeria Beltran, a junior at Gonzales High School, as the recipient of the 2025 Heritage Foundation Scholarship. As this year’s winner, Beltran will raise the official Heritage Animal, a hog she has named ā€œZero,ā€ and...